About
About the Waukesha Home Exterior Guide
A company-owned homeowner resource about roofing and siding in Waukesha County, Wisconsin — and an explanation of exactly whose company it is.
A locally published homeowner resource for Waukesha County — published by the owner of BOLD Brothers Roofing & Exteriors, one of the companies featured here.
Who publishes this
This website is published by the owner of BOLD Brothers Roofing & Exteriors (BoldServices LLC), a roofing and siding contractor based in Butler, Wisconsin. That is the whole ownership structure. There is no editorial board, no independent newsroom, no panel of reviewers, and no third party paying for coverage.
It is a company-owned publication, and it is not independent press coverage of the roofing industry or of any company named here. Where BOLD appears alongside other companies, the disclosure above appears with it — including on mobile, at the top of the page rather than buried in a footer.
Why it exists
Homeowners planning a roof or siding replacement in this county have to make an expensive decision using search results that are mostly advertising. The useful information — what belongs in a scope of work, how decking allowances are handled, what a warranty actually covers, which companies serve which municipalities — is scattered or absent.
This guide collects it, in the order homeowners encounter it, and applies one consistent rule: state what can be sourced, and say “Not confirmed” where it cannot. The business reason is straightforward too. BOLD wants to be one of the companies homeowners consider, and the way to earn that is to be genuinely useful before anyone asks for a price.
What this guide will not do
- Invent ratings, review counts, awards, reader votes or independent testing.
- Publish local price averages without a date, a scope and a source.
- Describe competitors negatively without substantiated, relevant evidence.
- Claim rankings such as “best” or “top” without a disclosed method.
- Present stock or illustrative photography as a completed project by BOLD or any other company.
- Suggest BOLD inherited another company’s founding date, reviews, certifications or operating history.
The full standards, including how corrections are handled, are in the editorial policy.
Who writes here
Michael A. Bastis Jr.
Managing member, BoldServices LLC
Relationship to BOLD: Owner of BOLD Brothers Roofing & Exteriors, the company that publishes this guide.
Michael leads BOLD Brothers Roofing & Exteriors and brings roofing industry experience gained before BOLD, including work with REXX Roofing. He reviews the technical and process explanations in this guide.
Waukesha Home Exterior Guide staff
Publication staff (BOLD Brothers Roofing & Exteriors)
Relationship to BOLD: Written and maintained by staff working for BOLD Brothers Roofing & Exteriors, the publisher of this guide.
Guide pages are researched and written by staff working for the publisher. Company facts are sourced to official company websites with the date checked recorded on the page.
Every byline on this site belongs to a real person with an accurately described relationship to BOLD. There are no invented reporters and no fictional editorial staff.
How the site is funded
It is funded by BOLD. There is no advertising, no sponsored placement, no affiliate commission, and no payment from any company listed in the comparison. Companies cannot pay to be added, removed, or described differently.
Where to start reading
- 10 roofing companies serving Waukesha County
- Planning a roof replacement
- Planning a siding replacement
- The BOLD Brothers Roofing & Exteriors profile
Contact
Corrections, questions about the guide, and requests from companies listed here go through the contact page. Homeowners who want a project looked at should use the estimate request form, which goes to BOLD.